Hello, I'm Kelsey!
Digital Product Designer & Developer
I design and build digital experiences for surf, bike, climbing and adventure communities.
Based in the Midwest, I design and develop websites and digital products. I’ve always been drawn to building—from music to code—and I care about things feeling thoughtful and functional.
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What I Do
Custom Website Builds
Custom websites designed and developed around your brand, goals, and growth plans.
Website builds starting at $6,000.
Ongoing Website & Product Support
Ongoing care for your site or product—updates, maintenance, and small improvements so you can focus on what you do best.
Product & App Builds (Selective)
Web and mobile apps built with intention. I take on a limited number of projects so each one gets the attention it deserves.
Featured Projects
Yosemite Climbing Association
A Shopify app supporting Yosemite Climbing Association and the Yosemite Climbing Museum
Lets Connect
A small web app experiment in digital serendipity. Type a word, and if someone else types the same one within a few minutes -you are instantly connected in a private, anonymous chat.
Continental Ski & Bike Website
Built custom pages (About Us, Staff Bios, Rentals, Service) with personality-driven design for a local bike shop.
Duluth Gear Exchange
Originally built in Gatsby, later transitioned to Squarespace while keeping design consistent.
Old Portfolio (React)
My first portfolio site built in React, showcasing early web projects.
Surf App (React Native, WIP)
Mobile app pulling NOAA, NDBC, and Windy API data to deliver surf conditions and community features.
Bikepacker Board
A full-stack CRUD application that allows the user to view bikepacking routes in the midwest, update, edit, and delete.
How I Work
We talk
Quick call or email to understand what you need and whether we’re a good fit.
Scope & timeline
I outline what I’ll deliver and when, so there are no surprises.
Build
I do the work in clear phases and keep you in the loop.
Review & refine
You see it, give feedback, and we adjust until it feels right.
Handoff
You get everything you need to own or maintain it going forward.
Let’s Work Together
If you have a project in mind or just want to say hi, I’d be glad to hear from you.
Get in touchMy World Outside Work
Playing music
Bike-Boppin about
Surfing
Climbing rocks