Hi, I'm Kelsey

Squarespace, Shopify & Custom Web Developer

I design and build custom Squarespace and Shopify sites for small businesses and outdoor brands — clean code, clear communication, no surprises.

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Selected Work

End2End Outdoor

Sales representative agency for Big Agnes, La Sportiva, Petzl, and Rab Equipment across the South Central, Midwest, and Great Lakes regions. Rebuilt on Squarespace with full site copywriting.

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Yosemite Climbing Association

A Shopify app supporting Yosemite Climbing Association and the Yosemite Climbing Museum

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Lets Connect

A small web app experiment in digital serendipity. Type a word, and if someone else types the same one within a few minutes -you are instantly connected in a private, anonymous chat.

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Continental Ski & Bike Website

Built custom pages (About Us, Staff Bios, Rentals, Service) with personality-driven design for a local bike shop.

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Duluth Gear Exchange

Originally built in Gatsby, later transitioned to Squarespace while keeping design consistent.

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Process

We talk

Quick call or email to understand what you need and whether we’re a good fit.

Scope & timeline

I outline what I’ll deliver and when, so there are no surprises.

Make

I do the work in clear phases and keep you in the loop. For custom builds, I use modern tools — including AI — to move fast, then review and refine everything by hand so it actually works the way it should.

Review & refine

You see it, give feedback, and we adjust until it feels right.

Handoff

You get everything you need to own or maintain it going forward.

Outside Work

Playing music

Bike-Boppin about

Surfing

Climbing rocks

Let’s Connect

I’d love to chat about projects, collaborations, or just share ideas.