Squarespace · Copywriting · Web Design
End2End Outdoor
A full Squarespace rebuild and copywriting project for a sales representative agency serving Big Agnes, La Sportiva, Petzl, and Rab Equipment across the South Central, Midwest, and Great Lakes regions.
The challenge
End2End Outdoor's existing site was outdated and didn't reflect the credibility of the agency or the brands they represent. As a sales rep agency, their site needed to do two things clearly: show retailers who End2End is — a small team with real outdoor industry roots — and who they represent, so a retailer could recognize the names (Big Agnes, La Sportiva, Petzl, Rab Equipment) and trust the agency on sight.
What I did
I rebuilt the site from the ground up on Squarespace and wrote all of the copy, working directly with the team to put their story and their brand partnerships front and center. The build covers:
- A homepage built around their core message — built for brands, trusted by retailers
- An About page introducing the team and the agency's history since 2016
- A territory page showing the 17 states they serve across three regions
- A brand partners section showcasing Big Agnes, La Sportiva, Petzl, and Rab Equipment
- Clear service breakdowns — retail support, product training, and market insights
The result
A clean, professional site that gives retailers everything they need to recognize and trust the agency at a glance — who they are, who they represent, and how to get in touch.